The holiday purchasing rush may be beginning, but jewelers have been preparing for it for the better part of 2021. At the start of the pandemic, many people questioned how the jewellery trade would survive. The jewelry business is a uniquely multigenerational entity, with boomers, Gen Xers, and millennials coexisting—even flourishing—in spite of their variations. But now that Gen Z has arrived on the scene, things are about to get…interesting. Mentorship, scholarship, and coaching opportunities for girls and nonbinary creators within the jewelry industry have by no means been more plentiful than they are now. Phishing, hacking, and scamming is on the rise everywhere—and the jewellery business is no exception.
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Lorie emphasises that customers will turn into “very demanding” following the crisis because of on-line research and competitors – making employees training even more critical. “She put a fantastic message on the market to customers, she made prospects feel good, she had an excellent story about how and why she put her jewelry together and it resonated with the general public,” he explains. Tanishq expanded its presence in Gulf Co-operation Countries to enter Qatar with two new shops in Doha. Tanishq’s international presence now stands at 10 shops together with the one store in New Jersey, USA. How three jewelers opened new spaces when stores everywhere were closing—temporarily and permanently.