The increase was primarily due to a rise in revenues from online marketing providers and contribution from merchandise sales. ○ Independent & Locally-owned retailers ought to spotlight the advantages of their enterprise fashions and undertake options provided by massive retailers to satisfy shopper wants. Consumers born between 1965 and 1979 shop online as usually as Millennials, they prefer to shop in-store nearly as often as Baby Boomers. 30% of Millennial customers regularly shop both online and in-store.
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