1. Chelsea Sun Inn – Staying in the Chelsea Sun Inn can be a perfect Pennsylvania mountains getaway just for your family, as this bed and breakfast location only has four suites available. The Essex-based 20-year-old posted a review of the restaurant — where the losing team gather before the boardroom showdown with Lord Sugar — on Trip Advisor, and praised the (rather grim-looking) establishment as a great cafe for a break from the boardroom”.

When I worked as a hotel reviewer at Fodor’s my editor always forwarded the letters and emails sent in by readers about their experiences, and I would take them into serious consideration when revisiting a hotel and deciding whether or not to include it in the next edition.

6. Hotels, restaurants and other small businesses can lose a significant part of their business if they receive fake negative reviews or get red-flagged by TripAdvisor for suspicious activity”, yet they often have no recourse except to take the website to court, and many simply don’t have the financial resources to do so.

However, if you are planning a complex itinerary or air travel, want to stay in high-end hotels, need a guide, are seeking the services of a local expert, or planning a trip to a destination that is unfamiliar, a Travel Advisor is your best resource to make your trip a success and help you avoid making a costly mistake.

61 The ASA found that TripAdvisor “should not claim or imply that all its reviews were from real travellers, or were honest, real or trusted”, 62 and as a result of the investigation, TripAdvisor was ordered to remove the slogan “reviews you can trust” from its UK web site.